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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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Marketing Innovation by RegionLatest media trends in different regions and marketing innovation in emerging markets.

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        Twitter: "Oscar Wilde would have loved it"INTERVIEW - Hamish Thompson talks to DJ and musician Ben Watt, of Everything About the Girl about the role of Twitter in the music industry
											 
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Why brand Beckham is the blueprint for celebrity brand longevityOPINION – Andy Milligan analyses how Beckham’s playing days may be over but the brand is far from played out.
											 
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MySpace UK audience tumbles as Facebook hits new milestone.UK - Data from ComScore shows that MySpace's UK audience fell 49% during the last year. 
											 
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Stella McCartney to design Adidas Olympics kitUK - Adidas, the official sportswear partner of the London 2012 Olympic and Paralympic Games, has appointed British fashion designer Stella McCartney as creative director for its Adidas Team GB ranges
											 
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Fiat offers electric bikes as loaner vehicleSPAIN - Fiat in Spain is offering owners of the Fiat 500 a loaned electric bike when their car is being repaired.
											 
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        Bright FallsAlan Wake
Europe
Gaming title borrows dramatic techniques from top US TV shows
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PandamoniumWWF
Germany 
The World Wildlife Federation uses artvertising to raise awareness.
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Studio EastStudio East
UK
Westfield tries to connect with anti-commercial Londoners.
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Doggy ice creamBoomerang Pets
UK
The Boomerang Pets Party goes for the canine invite using a bespoke doggy ice-cream van.
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Snow StormGuinness
Ireland
Guinness partners with indie band Snow Patrol to find new talent.
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        Cream Insight Report: Planet versus ProfitHow brands can reconcile their economic and social imperatives Read more
Facebook most valuable social media platformUK - Facebook has been voted the most valuable social media platform for consumer brands in the UK. Read more
‘Re-Run’ generation more concerned with nostalgia than planning for the future UK - Twenty-eight to forty year olds who grew up in the nineties and noughties are likely to be so fascinated by the past that they fail to plan for the future, according to a report published by Standard Life. Read more
Marketers slow to embrace social media Despite social media spend now expected to exceed £1.9billion by 2014, making it a bigger marketing channel than both email and mobile, an survey has found that UK marketers do not feel they need to embrace social media to develop their own career.  Read more
Kinetic launches Moving World research90% of future population growth will take place in urban areas, according to the latest research from out-of-home agency Kinetic. Read more

Innovation Wheel, By Region
                        Percentage of case studies that qualified to feature in Cream library in the last 3 months, by Region.                     
                    
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Marketing Innovation by Region

Europe

Twitter: "Oscar Wilde would have loved it"

Why brand Beckham is the blueprint for celebrity brand longevity

MySpace UK audience tumbles as Facebook hits new milestone.

Stella McCartney to design Adidas Olympics kit

Fiat offers electric bikes as loaner vehicle

Bright Falls

Pandamonium

Studio East

Doggy ice cream

Snow Storm

Cream Insight Report: Planet versus Profit

Facebook most valuable social media platform

‘Re-Run’ generation more concerned with nostalgia than planning for the future

Marketers slow to embrace social media

Kinetic launches Moving World research

Innovation Wheel, By Region

Browse By Emerging Market

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Right Brain, Left Brain Blog

Lonely gamers find love in Japan

Thoughts on the new Brazil World Cup logo

More crimes against online video

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