Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.
Close
Advanced search
Compare the latest innovation trends in different regions and stay on top of activity in emerging markets.
UK - Brightsolid has completed its acquisition of Friends Reunited Group from ITV plc for £25 million, following clearance by the Competition Commission. Read more
GLOBAL - Jimmy Wales, founder of Wikipedia, will provide the opening keynote address at the 2010 Festival of Media. Read more
EUROPE - Nikon is to launch a pan-European campaign targeting aspiring photographers. Read more
UK - Henkel is to relaunch its sticky tape brand Sellotape, following a £2.5m investment in its development, repositioning and redesign. Read more
UK - Marks & Spencer hopes to enhance its “green” image with the launch of a new online competition to find environmentally friendly business ideas. Read more
Fitness First drives membership by targeting people when they are dining
The Sun drives up usage of its Fantasy Football game with an eCRM strategy
Eurosport taps into Olympic fever with social network flame game.
A telecoms company cements its position as the king of bargains by giving away ad space for free
BA restores consumer confidence in Terminal 5 after troubled opening dominates headlines
UK - Twenty-eight to forty year olds who grew up in the nineties and noughties are likely to be so fascinated by the past that they fail to plan for the future, according to a report published by Standard Life. Read more
Despite social media spend now expected to exceed £1.9billion by 2014, making it a bigger marketing channel than both email and mobile, an survey has found that UK marketers do not feel they need to embrace social media to develop their own career. Read more
90% of future population growth will take place in urban areas, according to the latest research from out-of-home agency Kinetic. Read more
Over 2/3 young people research all purchases online first and claim that celebrity endorsements are less important in determining their brand choices. Read more
Clients are starting to feel optimistic about their economies, according to a survey of CEOs of privately held agencies conducted by Worldwide Parnters Inc (WPI). Read more
Percentage of case studies that qualified to feature in Cream library in the last 3 months, by Region.
Select a market from the drop-down menu below for relevant news and case studies.
If you have a subscription code and are visiting Cream for the first time, click here to register.
Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
Stuck for ideas? Use our automated inspiration tool.
A dream team of industry pioneers from around the world share their expert opinion
Just watch the film.
Tom Denford
Pedigree gave us slow-mo dogs, now Whiskas has responded with, er, slow-motion cats. Enough said.
Olivia Solon
I am currently over in Estonia, speaking at a conference in Tallinn about media and marketing innovation. The lovely Hando Sinisalu from Best Marketing has been filling me in on the state of affairs over here. Estonia has been incredibly...
Cream guides that help you navigate the changing communications landscape.
Playing nicely when going head to head with another brand in public.
Latest news
Latest case studies
Best ROI case studies
Latest Campaigns of the Week
Latest digital case studies
© C Squared Holdings Ltd.
115 Southwark Bridge Rd, London, SE1 0AX.
Registered Number: 4381130 VAT REG NO: GB799 3995 30
Made with Fantastic Thinking