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Sony Ericsson spoofs American TV shows by gently mocking French productions.
Lynx (Axe) creates an interactive 'Ultimate Woman' machine to advertise its new Lynx 3 fragrance.
Australian chocolate lovers create more than 200 adverts in speed-eating challenge
An insurance brand launches in Australia with a new differentiated positioning, sophisticated segmentation and a highly targeted media strategy
Sony Pictures Entertainment promotes its District 9 film which brings its socio-political themes to life across multiple channels
Oral B targets consumers with an anti-bacterial message in “anti-contextual” point-of-sale locations
Audi conveys its brand message of progress with a media roadblock on Obama’s inauguration day
Dubai addresses its reputation crisis with a charm offensive drawing upon high quality footage of the proud residents
VivaKi creates an ambitious research project involving multiple stakeholders to help define ad models on emerging platforms
Pringles throws a dream party, and wins over youth crowd.
Yahoo teams up with Nectar to offer targeted advertising online to drive sales offline, with an average sales uplift for participating brands of 30%
Nike and Lance Armstrong work together to raise awareness for cancer research and inspire people to lead a healthy life.
Snickers cements its urban credentials with a piece of transmedia storytelling
Intel teams up with Dell in a social media initiative that offers consumers a cheaper price if there are more buyers
The Sun drives up usage of its Fantasy Football game with an eCRM strategy
Antwerp Zoo gets the whole of Belgium awaiting the birth of a baby elephant
US Army combats outdated career stereotyping with full scale mission experiences
SMS proves perfect channel for emergency fundraising in Haiti
Heineken gives back to the community at Christmas during times of economic hardship
Johnnie Walker transfers its global campaign to the Chinese marketplace.
Norwegian Airlines saw a 73% rise in ticket sales after a consumer design contest to celebrate its birthday.
Crispin Porter + Bogusky creates a scare, the idea that people were being fooled by fake Minis.
Snack-sized dramas premiere for Penn State Pretzel relaunch
3 launches in the UK, building affinity with their target audience through a multi-channel campaign.
Bounce targeted consumers who had devised their own unconventional uses for the dryer sheet product.
Gift experience company Red Letter Days increases sales by 51% with an affiliate programme
Cadbury Creme Egg changes a 23-year long campaign strategy in a bid to increase sales among 16-24 year olds.
Axe merges the worlds of seduction and education to create the Axe Unlimited Academy.
Euromillions fakes a political campaign rally to attract attention to it's new lottery product.
Royal Mail demonstrates it has more to offer customers than letters and parcels.
Gritty crime movie American Gangster used OOH activity literally rising from street level.
Nortel goes head to head with Cisco systems to increase its market share of the enterprise networking category.
A Norwegian art school finds new ways to attract prospective students.
Johnson's partners with a baby network to keep mum's loyal to the brand
State Farm insurance links up with a popular band in order to drive interest in insurance.
Smeg is the first client to take advantage of the semantic targeting technology of Ad Pepper Media
Self-storage company Bluespace uses search marketing to drive a 200% increase in leads per month
Nike manages to get a non-running nation running in the Nike Human Race
Samsung links Dutch revellers together by broadcasting their parties to the nation, driving sales up 58% in two weeks.
Clorox reinvents itself as an environmentally conscious company with the launch of its Green Works Natural Cleaner
Pedigree creates an adoption drive to help re-home unwanted dogs, positioning the brand as one that really cares.
AMF in Sweden encourages saving by showing consumers what they might look like as pensioners.
Rexona encourages Romanian women to reach for the deodorant with a campaign that becomes a national talking point
Coca-Cola taps into a youth movement in Malaysia with a music-driven strategy that achieves significant sales results
Vaseline launches its men's range with a sport themed partnership looking at sportsmen's off-pitch regimes
Two very different brands partner to appeal to busy mums with an engaging campaign with a community focus.
Asan limited wastage by ensuring it only reached women only online and mobile.
Aquafresh helps parents triumph in the 'Battle of Bedtime' through the creation of a popular children's cartoon
Adobe creates Layer Tennis to get designers sampling and learning about its new software.
Federation Football Australia promotes Ghana in a bid to sell tickets for the upcoming Australian match
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