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  Festival of Media launches in Latin AmericaLATAM - The Festival of Media, the world's premier event for advertisers, media strategists, technologists and media vendors is launching the Festival of Media LatAm – a regional event dedicated to the media issues and needs of one of the world’s most vibrant and fast-growing advertising regions.
								 
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Draftfcb launches Institute of Decision MakingUSA -  Draftfcb has launched Draftfcb Institute of Decision Making, a global team that aims to apply emerging fields such as behavioral economics and neuroscience to marketing communications.
								 
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Interpublic acquires DLKWUK - Interpublic Group has confirmed it is to acquire Delaney Lund Knox Warren (DLKW) the independent creative agency from Creston Group in a deal worth $40m
								 
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McCann Erickson appointed for re-launch of LotusGLOBAL - Sports car manufacturer Group has appointed McCann Erickson Central as lead agency on a fully-integrated re-launch of the Lotus brand.
								 
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Agency creates user-generated bookUK - A ‘user-generated book’ of festival tweets, status updates and photos submitted by music festival goers this summer is being produced by independent marketing agency, Independents United.
								 
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US branded entertainment remains buoyant USA – Total US branded entertainment marketing spending, dipped 1.3% in 2009 to $24.63 billion, but is on pace to generate solid growth in 2010 and beyond, according to exclusive research released today by PQ Media.
								 
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Regaining control of social mediaGLOBAL - A new report out by UM Trendwatch is calling on the entertainment industry to re-evaluate the way it goes about marketing its releases, reclassify its traditional target demographics and look to leverage its primary asset – content.
								 
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									Lonely gamers find love in Japan
							
								For a generation who grew up with Tamagotchi's and engage with programs like Foursquare, it's no surprise that the idea of having a virtual girlfriend is pretty normal for them. But this isn't Sims. This is Love Plus+. Imagine playing...
							
								Gemma Taylor
							
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									Thoughts on the new Brazil World Cup logo
							
								Someone drowning in a cesspool, reaching out to grab the palm fronds of safety? No. This is Brazil's attempt at showing how the 2014 Fifa World Cup will unite the country, and help the environment, apparently. Whatever the case, it's...
							
								Gemma Taylor
							
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									More crimes against online video
							
								Another bit of Twilight-bandwagon jumping here with Anne Brook's "Martin and the Wolf" - promoted by another bit of naff online video. It's almost so-bad-it's-good, so I thought I'd share it with you here. Anne has a certain notoriety on...
							
								Mark St Andrew
							
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Brands and bloggingIn the early 90s, blogs were the preserve of journalists and academics who used the platform to self-publish articles, research and online diaries. Now blogs are a powerful branding tool. Cream examines a selection of different brand blogging strategies.
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Agency Innovation

What's Hot

Festival of Media launches in Latin America

Draftfcb launches Institute of Decision Making

Interpublic acquires DLKW

McCann Erickson appointed for re-launch of Lotus

Agency creates user-generated book

Browse by Agency Network

Insight

US branded entertainment remains buoyant

Regaining control of social media

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Lonely gamers find love in Japan

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