beta THE INNOVATION EXCHANGE
Home to the world's best marcomms innovation
(Read more)

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

Close

Insight

  • US branded entertainment remains buoyant

    12/07/2010 USA – Total US branded entertainment marketing spending, dipped 1.3% in 2009 to $24.63 billion, but is on pace to generate solid growth in 2010 and beyond, according to exclusive research released today by PQ Media. Read more

  • Cream Insight Report: Brands to the rescue

    12/01/2010 As brands struggle to achieve cut through with an increasingly cynical consumer and gaping holes in public funds widen, opportunities arise for advertisers to come to the rescue and deliver services to the public. Cream looks at what kind of services brands are offering to people and how such acts of ‘enlightened self-interest’ can ultimately add to bottom line Read more

  • Regaining control of social media

    14/12/2009 GLOBAL - A new report out by UM Trendwatch is calling on the entertainment industry to re-evaluate the way it goes about marketing its releases, reclassify its traditional target demographics and look to leverage its primary asset – content. Read more

  • Companies need to improve management of innovation process

    16/11/2009 Innovation is a top priority for companies looking to grow in the wake of the economic downturn, but flaws in managing innovation may hinder their progress, according to three studies released by Accenture. Read more

  • Cream Insight Report: C is for context

    02/11/2009 Brands have long been handing over creative control to their consumer with ‘create our ad’ or ‘name our flavour’ User-Generated Content competitions, but do they ever really add long term value to either brand or consumer? By Hugh Jordan Read more

  • Clients more optimistic than agencies, study shows

    08/10/2009 Clients are starting to feel optimistic about their economies, according to a survey of CEOs of privately held agencies conducted by Worldwide Parnters Inc (WPI). Read more

  • A changing game in sponsorship

    04/09/2009 The recession has had a major impact on the way companies are approaching sponsorship. A new IFM-Sports report looks at how the rules of the game are changing. Read more

  • Green is still 'in' despite economic crisis

    07/08/2009 2009 Green Brands Global Survey Reveals Consumers in Brazil, China, and India are Most Eager to Embrace Green Products and Corporate Actions; Top Ten Greenest Brands Revealed Read more

  • Drop in global ad spend in 2009

    29/07/2009  Read more

Toolbox

Free Trial

Experience full access to Cream.

Get your free trial

Cream Shuffle

Stuck for ideas? Use our automated inspiration tool.

ShuffleClick to shuffle
  • Yahoo!
  • UK
Read more

Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

More from the blog

Lonely gamers find love in Japan

For a generation who grew up with Tamagotchi's and engage with programs like Foursquare, it's no surprise that the idea of having a virtual girlfriend is pretty normal for them. But this isn't Sims. This is Love Plus+. Imagine playing...

Gemma Taylor

Read more

Thoughts on the new Brazil World Cup logo

Someone drowning in a cesspool, reaching out to grab the palm fronds of safety? No. This is Brazil's attempt at showing how the 2014 Fifa World Cup will unite the country, and help the environment, apparently. Whatever the case, it's...

Gemma Taylor

Read more

More crimes against online video

Another bit of Twilight-bandwagon jumping here with Anne Brook's "Martin and the Wolf" - promoted by another bit of naff online video. It's almost so-bad-it's-good, so I thought I'd share it with you here. Anne has a certain notoriety on...

Mark St Andrew

Read more

How To...

Cream guides that help you navigate the changing communications landscape.

Brands and blogging

In the early 90s, blogs were the preserve of journalists and academics who used the platform to self-publish articles, research and online diaries. Now blogs are a powerful branding tool. Cream examines a selection of different brand blogging strategies.

Read more
More

Cream Subscribers

Help and Information

Brands

Agencies

Media

Digital

Case Study Library

Regions

Insight

Other Cream Products

Cream logo

© C Squared Holdings Ltd.

115 Southwark Bridge Rd,
London, SE1 0AX.

Registered Number: 4381130
VAT REG NO: GB799 3995 30

Made with Fantastic Thinking