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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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Brevity is the soul of Twitter

by Mark St Andrew, www.creamglobal.com, 06 December 2010, 02:55 PM

INTERVIEW - Biz Stone, co-founder of Twitter, talks to Cream about money, social media, and the altruistic future of marketing.

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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Topshop's virtual fitting room mirror

There have been several attempts over the years at using augmented reality and mirrors to allow retail customers to try on virtual clothes. This one isn't perfect but is the most realistic that I've seen. The gesture based interface also...

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Engagement is a hot topic at the Festival of Media Global, but media is an industry divided when it comes to engagement creation techniques. Is it an art, or is it a science? Is engagement more of: An art -...

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Festival TV: The rubbish spoken about engagement

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