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Home to the world's best marcomms innovation
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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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  • Deliver me to Hell!

    Deliver me to Hell!

    • Hell Pizza
    • New Zealand
    • 2010

    Pizza company lets viewers choose their own video adventure in viral video game, and drives lucrative online ordering.

    Rated zero stars
    Read more
  • Sony Ericsson TV spoof

    Sony Ericsson TV spoof

    • Sony Ericsson
    • France
    • 2009

    Sony Ericsson spoofs American TV shows by gently mocking French productions.

    Rated zero stars
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  • Seriously good first year

    Seriously good first year

    • Heinz
    • New Zealand
    • 2008

    Heinz makes a dent in Best Foods' mayonnaise market dominance with the release of its own 'seriously good' product.

    Rated zero stars
    Read more
  • Ultimate Woman

    Ultimate Woman

    • Axe
    • New Zealand
    • 2008

    Lynx (Axe) creates an interactive 'Ultimate Woman' machine to advertise its new Lynx 3 fragrance.

    Rated zero stars
    Read more
  • It's no picnic

    It's no picnic

    • Cadbury
    • Australia
    • 2010

    Australian chocolate lovers create more than 200 adverts in speed-eating challenge

    Rated zero stars
    Read more
  • Fight the flab through gaming

    Fight the flab through gaming

    • Nintendo
    • UK
    • 2009

    Nintendo partners with Weight Watchers to encourage a wider audience to use its Wii Fit system to lose weight.

    Rated five stars
    Read more
  • Personalised insurance

    Personalised insurance

    • OUTsurance
    • Australia
    • 2009

    An insurance brand launches in Australia with a new differentiated positioning, sophisticated segmentation and a highly targeted media strategy

    Rated zero stars
    Read more
  • Story campaign

    Story campaign

    • HP
    • India
    • 2009

    HP Pavilion invites people to tell their unique stories that make their notebooks personal.

    Rated zero stars
    Read more
  • Greatest athlete

    Greatest athlete

    • Rexona
    • Australia
    • 2009

    Rexona cements its relationship with sport with a piece of branded content that centred around finding Australia’s greatest athlete

    Rated zero stars
    Read more
  • Paint for change

    Paint for change

    • Dulux
    • UK
    • 2009

    Dulux encourages people to get painting their houses with an inspirational campaign

    Rated zero stars
    Read more
  • Alien invasion

    Alien invasion

    • District 9
    • USA
    • 2009

    Sony Pictures Entertainment promotes its District 9 film which brings its socio-political themes to life across multiple channels

    Rated zero stars
    Read more
  • Man in tree

    Man in tree

    • Lig TV
    • Turkey
    • 2009

    Lig TV encourages those who tend to watch the subscription channel at their neighbours’ houses to take up their own subscription

    Rated zero stars
    Read more
  • Did you know?

    Did you know?

    • Oral B
    • Israel
    • 2009

    Oral B targets consumers with an anti-bacterial message in “anti-contextual” point-of-sale locations

    Rated zero stars
    Read more
  • Carnival

    Carnival

    • Carnival Cruise Lines
    • USA
    • 2008

    Carnival Cruise Lines brings the feeling of spontaneous group fun to the streets of the USA in a bid to drive sales of its cruises

    Rated zero stars
    Read more
  • Own the day

    Own the day

    • Audi
    • USA
    • 2009

    Audi conveys its brand message of progress with a media roadblock on Obama’s inauguration day

    Rated zero stars
    Read more
  • Meet Dubai

    Meet Dubai

    • Emirates
    • United Arab Emirates
    • 2009

    Dubai addresses its reputation crisis with a charm offensive drawing upon high quality footage of the proud residents

    Rated zero stars
    Read more
  • Defining the future ad model

    Defining the future ad model

    • The Pool
    • USA
    • 2008

    VivaKi creates an ambitious research project involving multiple stakeholders to help define ad models on emerging platforms

    Rated zero stars
    Read more
  • Pringles party king

    Pringles party king

    • Pringles
    • Australia
    • 2009

    Pringles throws a dream party, and wins over youth crowd.

    Rated zero stars
    Read more
  • Consumer connect

    Consumer connect

    • Nectar
    • UK
    • 2010

    Yahoo teams up with Nectar to offer targeted advertising online to drive sales offline, with an average sales uplift for participating brands of 30%

    Rated zero stars
    Read more
  • LiveStrong

    LiveStrong

    • Nike
    • USA
    • 2009

    Nike and Lance Armstrong work together to raise awareness for cancer research and inspire people to lead a healthy life.

    Rated four stars
    Read more
  • Made for each other

    Made for each other

    • Frito-Lay
    • USA
    • 2009

    Frito-Lay uses the power of love to promote dips.

    Rated four stars
    Read more
  • Urbania

    Urbania

    • Snickers
    • Latin America
    • 2009

    Snickers cements its urban credentials with a piece of transmedia storytelling

    Rated four stars
    Read more
  • Swarm

    Swarm

    • Intel
    • Singapore
    • 2009

    Intel teams up with Dell in a social media initiative that offers consumers a cheaper price if there are more buyers

    Rated zero stars
    Read more
  • Driving usage of Fantasy Football

    Driving usage of Fantasy Football

    • The Sun
    • UK
    • 2008

    The Sun drives up usage of its Fantasy Football game with an eCRM strategy

    Rated zero stars
    Read more
  • Belgium gives birth to an elephant

    Belgium gives birth to an elephant

    • Antwerp Zoo
    • Belgium
    • 2008

    Antwerp Zoo gets the whole of Belgium awaiting the birth of a baby elephant

    Rated zero stars
    Read more
  • Damn right your dad drank it

    Damn right your dad drank it

    • Canadian Club
    • USA
    • 2007

    Whisky brand embraces its past to engage a new generation of fans

    Rated zero stars
    Read more
  • Virtual Army experience

    Virtual Army experience

    • US Army
    • USA
    • 2009

    US Army combats outdated career stereotyping with full scale mission experiences

    Rated zero stars
    Read more
  • Haiti SMS SOS

    Haiti SMS SOS

    • Red Cross
    • USA
    • 2010

    SMS proves perfect channel for emergency fundraising in Haiti

    Rated five stars
    Read more
  • Christmas gift-wrapping swindle

    Christmas gift-wrapping swindle

    • Football Federation Australia
    • Australia
    • 2009

    Underhand ambient strategy delivers strong ROI and sales figures

    Rated zero stars
    Read more
  • Interactive truck

    Interactive truck

    • ACDelco
    • United Arab Emirates
    • 2009

    Mobile truck advertisement drives sales up 28%

    Rated zero stars
    Read more
  • A time for giving

    A time for giving

    • Heineken
    • Malaysia
    • 2008

    Heineken gives back to the community at Christmas during times of economic hardship

    Rated four stars
    Read more
  • Demonstrating fuel efficiency

    Demonstrating fuel efficiency

    • Suzuki
    • Denmark
    • 2009

    Suzuki rebrands an entire gas station, offering people a 30% discount off their fuel

    Rated zero stars
    Read more
  • Something smells fishy

    Something smells fishy

    • Ivar's
    • USA
    • 2009

    The Seattle press falls hook, line and sinker for Ivar’s hoax.

    Rated zero stars
    Read more
  • Walking the line

    Walking the line

    • Johnnie Walker
    • China
    • 2008

    Johnnie Walker transfers its global campaign to the Chinese marketplace.

    Rated zero stars
    Read more
  • Flying high with Unicef

    Flying high with Unicef

    • Norwegian Airlines
    • Norway
    • 2007

    Norwegian Airlines saw a 73% rise in ticket sales after a consumer design contest to celebrate its birthday.

    Rated zero stars
    Read more
  • Rewarding card users

    Rewarding card users

    • MasterCard
    • The Netherlands
    • 2008

    MasterCard drives usage by offering a free magazine to consumers who pay with their cards.

    Rated zero stars
    Read more
  • The smell of success

    The smell of success

    • Mitsubishi
    • Latin America
    • 2008

    Mistubishi launches a new car model with a scratch and sniff print ad.

    Rated zero stars
    Read more
  • Mini DR TV drives media efficiency

    Mini DR TV drives media efficiency

    • Mini
    • USA
    • 2005

    Crispin Porter + Bogusky creates a scare, the idea that people were being fooled by fake Minis.

    Rated zero stars
    Read more
  • A greater cause

    A greater cause

    • Modelo
    • Portugal
    • 2007

    A Portuguese supermarket does social responsibility on a grand scale, gaining media owner and celebrity support.

    Rated zero stars
    Read more
  • Editorial reflections

    Editorial reflections

    • Motorola
    • UK
    • 2006

    Motorola creates memorable print ads by reflecting not just the ad but also the surrounding editorial

    Rated zero stars
    Read more
  • Snack sized dramas

    Snack sized dramas

    • Pennsylvania Tourism Office
    • UK
    • 2008

    Snack-sized dramas premiere for Penn State Pretzel relaunch

    Rated zero stars
    Read more
  • Bingo! Tick Tock Boing

    Bingo! Tick Tock Boing

    • Bingo
    • India
    • 2007

    A branded radio competition offered listeners the chance to win increasing amounts of money.

    Rated zero stars
    Read more
  • Media to the Power of 3

    Media to the Power of 3

    • 3
    • UK
    • 2003

    3 launches in the UK, building affinity with their target audience through a multi-channel campaign.

    Rated zero stars
    Read more
  • The two-week challenge

    The two-week challenge

    • Activia
    • USA
    • 2007

    Activia encouraged consumers to take part in a 14-day challenge to prove its health benefits.

    Rated zero stars
    Read more
  • Bounce beyond the dryer

    Bounce beyond the dryer

    • Bounce
    • Canada
    • 2008

    Bounce targeted consumers who had devised their own unconventional uses for the dryer sheet product.

    Rated zero stars
    Read more
  • Cinematic Advertising

    Cinematic Advertising

    • Johnsons Baby Oil
    • Asia Pacific
    • 2008

    Johnson's Baby Oil drives product usage by promoting the product in cinema screenings with creche facilities

    Rated zero stars
    Read more
  • Driving the gift experience

    Driving the gift experience

    • Red Letter Days
    • UK
    • 2008

    Gift experience company Red Letter Days increases sales by 51% with an affiliate programme

    Rated zero stars
    Read more
  • Here today, goo tomorrow

    Here today, goo tomorrow

    • Cadbury Creme Egg
    • UK
    • 2008

    Cadbury Creme Egg changes a 23-year long campaign strategy in a bid to increase sales among 16-24 year olds.

    Rated three stars
    Read more
  • T-shirt gallery

    T-shirt gallery

    • Uniqlo
    • UK
    • 2008

    Uniqlo adds cachet to its brand with a pop-up store in Hoxton in London

    Rated zero stars
    Read more
  • Axe offers seductive courses

    Axe offers seductive courses

    • Axe
    • India
    • 2005

    Axe merges the worlds of seduction and education to create the Axe Unlimited Academy.

    Rated zero stars
    Read more

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