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Whisky brand embraces its past to engage a new generation of fans
US Army combats outdated career stereotyping with full scale mission experiences
SMS proves perfect channel for emergency fundraising in Haiti
Underhand ambient strategy delivers strong ROI and sales figures
Mobile truck advertisement drives sales up 28%
Heineken gives back to the community at Christmas during times of economic hardship
Suzuki rebrands an entire gas station, offering people a 30% discount off their fuel
The Seattle press falls hook, line and sinker for Ivar’s hoax.
Johnnie Walker transfers its global campaign to the Chinese marketplace.
Norwegian Airlines saw a 73% rise in ticket sales after a consumer design contest to celebrate its birthday.
MasterCard drives usage by offering a free magazine to consumers who pay with their cards.
Mistubishi launches a new car model with a scratch and sniff print ad.
Crispin Porter + Bogusky creates a scare, the idea that people were being fooled by fake Minis.
A Portuguese supermarket does social responsibility on a grand scale, gaining media owner and celebrity support.
Motorola creates memorable print ads by reflecting not just the ad but also the surrounding editorial
Snack-sized dramas premiere for Penn State Pretzel relaunch
A branded radio competition offered listeners the chance to win increasing amounts of money.
3 launches in the UK, building affinity with their target audience through a multi-channel campaign.
Activia encouraged consumers to take part in a 14-day challenge to prove its health benefits.
Bounce targeted consumers who had devised their own unconventional uses for the dryer sheet product.
Johnson's Baby Oil drives product usage by promoting the product in cinema screenings with creche facilities
Gift experience company Red Letter Days increases sales by 51% with an affiliate programme
Cadbury Creme Egg changes a 23-year long campaign strategy in a bid to increase sales among 16-24 year olds.
Uniqlo adds cachet to its brand with a pop-up store in Hoxton in London
Axe merges the worlds of seduction and education to create the Axe Unlimited Academy.
Euromillions fakes a political campaign rally to attract attention to it's new lottery product.
Sony boosted sales of its HD products by reflecting their picture quality with giant mirror billboards.
Olay launched a premium product in India with key endorsements from experts and celebrities.
Royal Mail demonstrates it has more to offer customers than letters and parcels.
Gritty crime movie American Gangster used OOH activity literally rising from street level.
Nortel goes head to head with Cisco systems to increase its market share of the enterprise networking category.
Ariel Extra Soft softened the landing for returning holidaymakers with brand messages delivered on the flight home.
Venus generated global publicity by organising the world's largest bikini shoot.
A watch company helps TV viewers plan their evenings and creates a new ad format in the process.
Barena beer launched in Peru with an adopted beach-bound strategy that would appeal to young people and the surf culture.
A Norwegian art school finds new ways to attract prospective students.
Johnson's partners with a baby network to keep mum's loyal to the brand
Deprisa international couriers boosted sales with a flipbook animation ad throughout the pages of a business magazine.
Marui launched a new upmarket store with a memorable campaign based on the concept of "Fashion Therapy".
Dutch beer brand turns Edinburgh green to get the coolest citizens of the Scottish capital supping its brew.
Jacobs became the market-leading coffee brand after partnering with key women's magazines.
Lux reawakened Egyptian women's sense of beauty with the "Lux Liberate Your Beauty Movement".
State Farm insurance links up with a popular band in order to drive interest in insurance.
Smeg is the first client to take advantage of the semantic targeting technology of Ad Pepper Media
Self-storage company Bluespace uses search marketing to drive a 200% increase in leads per month
Nike manages to get a non-running nation running in the Nike Human Race
Audi dominates a celebrity-studded environment by providing the ride for a number of major stars.
A flavour-naming competition leads to a 14% sales increase in Walkers crisps
Coca Cola positions itself as a drink to unite families at meal times in a campaign that leads to a 36% sales growth
Samsung links Dutch revellers together by broadcasting their parties to the nation, driving sales up 58% in two weeks.
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