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Pizza company lets viewers choose their own video adventure in viral video game, and drives lucrative online ordering.
Sony Ericsson spoofs American TV shows by gently mocking French productions.
Heinz makes a dent in Best Foods' mayonnaise market dominance with the release of its own 'seriously good' product.
Lynx (Axe) creates an interactive 'Ultimate Woman' machine to advertise its new Lynx 3 fragrance.
Australian chocolate lovers create more than 200 adverts in speed-eating challenge
Nintendo partners with Weight Watchers to encourage a wider audience to use its Wii Fit system to lose weight.
An insurance brand launches in Australia with a new differentiated positioning, sophisticated segmentation and a highly targeted media strategy
HP Pavilion invites people to tell their unique stories that make their notebooks personal.
Rexona cements its relationship with sport with a piece of branded content that centred around finding Australia’s greatest athlete
Dulux encourages people to get painting their houses with an inspirational campaign
Sony Pictures Entertainment promotes its District 9 film which brings its socio-political themes to life across multiple channels
Lig TV encourages those who tend to watch the subscription channel at their neighbours’ houses to take up their own subscription
Oral B targets consumers with an anti-bacterial message in “anti-contextual” point-of-sale locations
Carnival Cruise Lines brings the feeling of spontaneous group fun to the streets of the USA in a bid to drive sales of its cruises
Audi conveys its brand message of progress with a media roadblock on Obama’s inauguration day
Dubai addresses its reputation crisis with a charm offensive drawing upon high quality footage of the proud residents
VivaKi creates an ambitious research project involving multiple stakeholders to help define ad models on emerging platforms
Pringles throws a dream party, and wins over youth crowd.
Yahoo teams up with Nectar to offer targeted advertising online to drive sales offline, with an average sales uplift for participating brands of 30%
Nike and Lance Armstrong work together to raise awareness for cancer research and inspire people to lead a healthy life.
Frito-Lay uses the power of love to promote dips.
Snickers cements its urban credentials with a piece of transmedia storytelling
Intel teams up with Dell in a social media initiative that offers consumers a cheaper price if there are more buyers
The Sun drives up usage of its Fantasy Football game with an eCRM strategy
Antwerp Zoo gets the whole of Belgium awaiting the birth of a baby elephant
Whisky brand embraces its past to engage a new generation of fans
US Army combats outdated career stereotyping with full scale mission experiences
SMS proves perfect channel for emergency fundraising in Haiti
Underhand ambient strategy delivers strong ROI and sales figures
Mobile truck advertisement drives sales up 28%
Heineken gives back to the community at Christmas during times of economic hardship
Suzuki rebrands an entire gas station, offering people a 30% discount off their fuel
The Seattle press falls hook, line and sinker for Ivar’s hoax.
Johnnie Walker transfers its global campaign to the Chinese marketplace.
Norwegian Airlines saw a 73% rise in ticket sales after a consumer design contest to celebrate its birthday.
MasterCard drives usage by offering a free magazine to consumers who pay with their cards.
Mistubishi launches a new car model with a scratch and sniff print ad.
Crispin Porter + Bogusky creates a scare, the idea that people were being fooled by fake Minis.
A Portuguese supermarket does social responsibility on a grand scale, gaining media owner and celebrity support.
Motorola creates memorable print ads by reflecting not just the ad but also the surrounding editorial
Snack-sized dramas premiere for Penn State Pretzel relaunch
A branded radio competition offered listeners the chance to win increasing amounts of money.
3 launches in the UK, building affinity with their target audience through a multi-channel campaign.
Activia encouraged consumers to take part in a 14-day challenge to prove its health benefits.
Bounce targeted consumers who had devised their own unconventional uses for the dryer sheet product.
Johnson's Baby Oil drives product usage by promoting the product in cinema screenings with creche facilities
Gift experience company Red Letter Days increases sales by 51% with an affiliate programme
Cadbury Creme Egg changes a 23-year long campaign strategy in a bid to increase sales among 16-24 year olds.
Uniqlo adds cachet to its brand with a pop-up store in Hoxton in London
Axe merges the worlds of seduction and education to create the Axe Unlimited Academy.
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