Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.

Close

Best ROI

  • Paint for change

    Paint for change

    • Dulux
    • UK
    • 2009

    Dulux encourages people to get painting their houses with an inspirational campaign

    Rated zero stars
    Read more
  • Alien invasion

    Alien invasion

    • District 9
    • USA
    • 2009

    Sony Pictures Entertainment promotes its District 9 film which brings its socio-political themes to life across multiple channels

    Rated zero stars
    Read more
  • Man in tree

    Man in tree

    • Lig TV
    • Turkey
    • 2009

    Lig TV encourages those who tend to watch the subscription channel at their neighbours’ houses to take up their own subscription

    Rated zero stars
    Read more
  • Did you know?

    Did you know?

    • Oral B
    • Israel
    • 2009

    Oral B targets consumers with an anti-bacterial message in “anti-contextual” point-of-sale locations

    Rated zero stars
    Read more
  • Carnival

    Carnival

    • Carnival Cruise Lines
    • USA
    • 2008

    Carnival Cruise Lines brings the feeling of spontaneous group fun to the streets of the USA in a bid to drive sales of its cruises

    Rated zero stars
    Read more
  • Own the day

    Own the day

    • Audi
    • USA
    • 2009

    Audi conveys its brand message of progress with a media roadblock on Obama’s inauguration day

    Rated zero stars
    Read more
  • Meet Dubai

    Meet Dubai

    • Emirates
    • United Arab Emirates
    • 2009

    Dubai addresses its reputation crisis with a charm offensive drawing upon high quality footage of the proud residents

    Rated zero stars
    Read more
  • Defining the future ad model

    Defining the future ad model

    • The Pool
    • USA
    • 2008

    VivaKi creates an ambitious research project involving multiple stakeholders to help define ad models on emerging platforms

    Rated zero stars
    Read more
  • Pringles party king

    Pringles party king

    • Pringles
    • Australia
    • 2009

    Pringles throws a dream party, and wins over youth crowd.

    Rated zero stars
    Read more
  • Consumer connect

    Consumer connect

    • Nectar
    • UK
    • 2010

    Yahoo teams up with Nectar to offer targeted advertising online to drive sales offline, with an average sales uplift for participating brands of 30%

    Rated zero stars
    Read more
  • LiveStrong

    LiveStrong

    • Nike
    • USA
    • 2009

    Nike and Lance Armstrong work together to raise awareness for cancer research and inspire people to lead a healthy life.

    Rated zero stars
    Read more
  • Made for each other

    Made for each other

    • Frito-Lay
    • USA
    • 2009

    Frito-Lay uses the power of love to promote dips.

    Rated zero stars
    Read more
  • Urbania

    Urbania

    • Snickers
    • Latin America
    • 2009

    Snickers cements its urban credentials with a piece of transmedia storytelling

    Rated four stars
    Read more
  • Swarm

    Swarm

    • Intel
    • Singapore
    • 2009

    Intel teams up with Dell in a social media initiative that offers consumers a cheaper price if there are more buyers

    Rated zero stars
    Read more
  • Driving usage of Fantasy Football

    Driving usage of Fantasy Football

    • The Sun
    • UK
    • 2008

    The Sun drives up usage of its Fantasy Football game with an eCRM strategy

    Rated zero stars
    Read more
  • Belgium gives birth to an elephant

    Belgium gives birth to an elephant

    • Antwerp Zoo
    • Belgium
    • 2008

    Antwerp Zoo gets the whole of Belgium awaiting the birth of a baby elephant

    Rated zero stars
    Read more
  • Damn right your dad drank it

    Damn right your dad drank it

    • Canadian Club
    • USA
    • 2007

    Whisky brand embraces its past to engage a new generation of fans

    Rated zero stars
    Read more
  • Virtual Army experience

    Virtual Army experience

    • US Army
    • USA
    • 2009

    US Army combats outdated career stereotyping with full scale mission experiences

    Rated zero stars
    Read more
  • Haiti SMS SOS

    Haiti SMS SOS

    • Red Cross
    • USA
    • 2010

    SMS proves perfect channel for emergency fundraising in Haiti

    Rated five stars
    Read more
  • Christmas gift-wrapping swindle

    Christmas gift-wrapping swindle

    • Football Federation Australia
    • Australia
    • 2009

    Underhand ambient strategy delivers strong ROI and sales figures

    Rated zero stars
    Read more
  • Interactive truck

    Interactive truck

    • ACDelco
    • United Arab Emirates
    • 2009

    Mobile truck advertisement drives sales up 28%

    Rated zero stars
    Read more
  • A time for giving

    A time for giving

    • Heineken
    • Malaysia
    • 2008

    Heineken gives back to the community at Christmas during times of economic hardship

    Rated four stars
    Read more
  • Demonstrating fuel efficiency

    Demonstrating fuel efficiency

    • Suzuki
    • Denmark
    • 2009

    Suzuki rebrands an entire gas station, offering people a 30% discount off their fuel

    Rated zero stars
    Read more
  • Something smells fishy

    Something smells fishy

    • Ivar's
    • USA
    • 2009

    The Seattle press falls hook, line and sinker for Ivar’s hoax.

    Rated zero stars
    Read more
  • Walking the line

    Walking the line

    • Johnnie Walker
    • China
    • 2008

    Johnnie Walker transfers its global campaign to the Chinese marketplace.

    Rated zero stars
    Read more
  • Flying high with Unicef

    Flying high with Unicef

    • Norwegian Airlines
    • Norway
    • 2007

    Norwegian Airlines saw a 73% rise in ticket sales after a consumer design contest to celebrate its birthday.

    Rated zero stars
    Read more
  • Rewarding card users

    Rewarding card users

    • MasterCard
    • The Netherlands
    • 2008

    MasterCard drives usage by offering a free magazine to consumers who pay with their cards.

    Rated zero stars
    Read more
  • The smell of success

    The smell of success

    • Mitsubishi
    • Latin America
    • 2008

    Mistubishi launches a new car model with a scratch and sniff print ad.

    Rated zero stars
    Read more
  • Mini DR TV drives media efficiency

    Mini DR TV drives media efficiency

    • Mini
    • USA
    • 2005

    Crispin Porter + Bogusky creates a scare, the idea that people were being fooled by fake Minis.

    Rated zero stars
    Read more
  • A greater cause

    A greater cause

    • Modelo
    • Portugal
    • 2007

    A Portuguese supermarket does social responsibility on a grand scale, gaining media owner and celebrity support.

    Rated zero stars
    Read more
  • Editorial reflections

    Editorial reflections

    • Motorola
    • UK
    • 2006

    Motorola creates memorable print ads by reflecting not just the ad but also the surrounding editorial

    Rated zero stars
    Read more
  • Snack sized dramas

    Snack sized dramas

    • Pennsylvania Tourism Office
    • UK
    • 2008

    Snack-sized dramas premiere for Penn State Pretzel relaunch

    Rated zero stars
    Read more
  • Bingo! Tick Tock Boing

    Bingo! Tick Tock Boing

    • Bingo
    • India
    • 2007

    A branded radio competition offered listeners the chance to win increasing amounts of money.

    Rated zero stars
    Read more
  • Media to the Power of 3

    Media to the Power of 3

    • 3
    • UK
    • 2003

    3 launches in the UK, building affinity with their target audience through a multi-channel campaign.

    Rated zero stars
    Read more
  • The two-week challenge

    The two-week challenge

    • Activia
    • USA
    • 2007

    Activia encouraged consumers to take part in a 14-day challenge to prove its health benefits.

    Rated zero stars
    Read more
  • Bounce beyond the dryer

    Bounce beyond the dryer

    • Bounce
    • Canada
    • 2008

    Bounce targeted consumers who had devised their own unconventional uses for the dryer sheet product.

    Rated zero stars
    Read more
  • Cinematic Advertising

    Cinematic Advertising

    • Johnsons Baby Oil
    • Asia Pacific
    • 2008

    Johnson's Baby Oil drives product usage by promoting the product in cinema screenings with creche facilities

    Rated zero stars
    Read more
  • Driving the gift experience

    Driving the gift experience

    • Red Letter Days
    • UK
    • 2008

    Gift experience company Red Letter Days increases sales by 51% with an affiliate programme

    Rated zero stars
    Read more
  • Here today, goo tomorrow

    Here today, goo tomorrow

    • Cadbury Creme Egg
    • UK
    • 2008

    Cadbury Creme Egg changes a 23-year long campaign strategy in a bid to increase sales among 16-24 year olds.

    Rated three stars
    Read more
  • T-shirt gallery

    T-shirt gallery

    • Uniqlo
    • UK
    • 2008

    Uniqlo adds cachet to its brand with a pop-up store in Hoxton in London

    Rated zero stars
    Read more
  • Axe offers seductive courses

    Axe offers seductive courses

    • Axe
    • India
    • 2005

    Axe merges the worlds of seduction and education to create the Axe Unlimited Academy.

    Rated zero stars
    Read more
  • Fake Political Campaign Rally

    Fake Political Campaign Rally

    • Evian
    • UK
    • 2004

    Euromillions fakes a political campaign rally to attract attention to it's new lottery product.

    Rated zero stars
    Read more
  • Holding up a mirror

    Holding up a mirror

    • Sony
    • Latvia
    • 2007

    Sony boosted sales of its HD products by reflecting their picture quality with giant mirror billboards.

    Rated zero stars
    Read more
  • Under the influence

    Under the influence

    • Olay
    • India
    • 2007

    Olay launched a premium product in India with key endorsements from experts and celebrities.

    Rated zero stars
    Read more
  • Delivering business expertise

    Delivering business expertise

    • Royal Mail
    • UK
    • 2008

    Royal Mail demonstrates it has more to offer customers than letters and parcels.

    Rated zero stars
    Read more
  • Keeping it street

    Keeping it street

    • American Gangster
    • Australia
    • 2007

    Gritty crime movie American Gangster used OOH activity literally rising from street level.

    Rated zero stars
    Read more
  • Head to head

    Head to head

    • Nortel
    • Global
    • 2008

    Nortel goes head to head with Cisco systems to increase its market share of the enterprise networking category.

    Rated zero stars
    Read more
  • Softening the landing

    Softening the landing

    • Ariel
    • Turkey
    • 2007

    Ariel Extra Soft softened the landing for returning holidaymakers with brand messages delivered on the flight home.

    Rated zero stars
    Read more
  • World's Largest Bikini Shoot

    World's Largest Bikini Shoot

    • Venus
    • Australia
    • 2007

    Venus generated global publicity by organising the world's largest bikini shoot.

    Rated zero stars
    Read more
  • What time is the programme?

    What time is the programme?

    • Fossil
    • Spain
    • 2007

    A watch company helps TV viewers plan their evenings and creates a new ad format in the process.

    Rated zero stars
    Read more

Cream Shuffle

Stuck for ideas? Use our automated inspiration tool.

ShuffleClick to shuffle
  • Kodak Gallery
  • Global
Read more

Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

More from the blog

Gratuitous footage of moobs

To promote the Mini in Canada, Taxi 2 has created a series of commercials that aim to show the spirit of the small car with a big attitude. The brand's first target? Man boobs:

Olivia Solon

Read more

One goes into 3six5

My day to write for the 3six5 duly arrived yesterday and I made the following post. Slightly shmaltzy perhaps but heartfelt nonetheless...

Tom Denford

Read more

Chameleon billboard

IBM wanted to highlight its supply chain software under the message: "a smarter supply chain responds faster to consumer preferences". How did it do this? With a chameleon-like billboard that mimicked the colour of clothing of whoever was standing in...

Olivia Solon

Read more

How To...

Cream guides that help you navigate the changing communications landscape.

Innovate on TV

“This TV commercial isn’t dead. . . It’s only stunned!”. Cream offers best practice alternatives to the traditional 30-second spot.

Read more
More