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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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Global graffiti

  • Red Bull
  • Global

Red Bull creates a collaborative gallery project for urban art.

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  • A Perfect Day
  • Taiwan
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Taking on McLuhan

As part of Cream's Schrödinger's television series that examines the state and future of the medium, Story Worldwide's Jon King considers the 'end of days' for channel centred marketing. In 1962 Marshall McLuhan, the great media commentator, said: "The next...

Mark St Andrew

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Magnum turns the internet into our playground

In our digital age, we constantly hear about how engagement is the new way forward. Some brands still struggle with this, but Magnum is one that has taken this notion to a brilliant new level. Reminscent of a thrilling video...

Juliet Perrachon

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Schrödinger's television

Listeners to BBC Radio 4, or anybody with a passing interest in popular physics have probably heard of Schrodinger's cat. For the uninitiated, Erwin Schrödinger is one of the fathers of quantum mechanics, which is a very strange branch of...

Mark St Andrew

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How To...

Cream guides that help you navigate the changing communications landscape.

Use gaming as a marketing platform

Cream looks at how brands can successfully use gaming to engage with and entertain consumers

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