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Home to the world's best marcomms innovation
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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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Sex sells

It may be a cliché that sex sells, but it might be more accurate to say that "cheeky" sells even more.

  • Kinky co-ordinates

    Kinky co-ordinates

    • Love Honey
    • UK
    • 2009

    An online sex shop creates a national sex spend index using Google Maps and its aggregated sales data

    Rated zero stars
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  • Sexy silhouette

    Sexy silhouette

    • Aubade
    • France
    • 2009

    A French lingerie company creates a girl-next-door fantasy in central Paris.

    Rated five stars
    Read more
  • Sex gamble

    Sex gamble

    • Condomerie
    • Global
    • 2010

    An online condom store uses Chat Roulette to convey its HIV awareness message

    Rated zero stars
    Read more

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  • Olympus
  • UK
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Near Field Communications now ready to revolutionise OOH

Since 2008 Posterscope have been lucky enough to have had a Near Field Communications enabled mobile phone and a selection of posters with NFC chips embedded in them. This technology allows the user to do three things: 1) access content...

James Davies

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Interactive skateboard and snowboard ramps

The two videos below are quite similar feats of technology as applied to skateboarding and snowboarding. For the Premier of Tron Legacy a skateboarders half-pipe was fitted with an interactive projection controlled by an i-phone app measuring each skaters ‘air-time’...

James Davies

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Laser graffiti projections

Live laser graffiti projections promoting Green Tomato Cars The project is from Dentsu and is based on an idea developed by the graffiti research lab in 2007.

James Davies

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How To...

Cream guides that help you navigate the changing communications landscape.

Festival of Latin media

As the Festival of Media gets under way, Cream selects 10 noteworthy case studies from the region.

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