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10/03/2010 UK - O2 is to give young people cash payouts of £300 to help them make a difference in their local communities. Read more
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08/03/2010 Cream's latest Insight Report examines Toyota’s handling of its recall crisis and compares it to other brands’ reputation management strategies. Read more
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05/03/2010 Five major magazine publishers are joining forces for one of the largest print advertising campaigns ever to promote the power of magazines as a medium. Read more
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03/03/2010 GQ, the men's lifestyle magazine brand, is teaming up with Citroën to launch a concept hybrid car. Read more
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02/03/2010 Credit Suisse has identified 27 “Great Brands of Tomorrow” including sportswear company Li Ning, Tsingtao Brewery, Uniqlo and Facebook. Read more
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25/02/2010 GLOBAL - Facebook is the world’s most innovative company, according to a ranking from Fast Company. Read more
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22/02/2010 EUROPE - Sagem Wireless is partnering with German sportswear brand Puma to launch a solar-powered mobile phone Read more
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17/02/2010 Last chance to nominate for Cream's Top 100 Innovators 2010. Deadline 19 February. Read more
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16/02/2010 EUROPE - Orange is to launch a new interactive ad-supported service in Spain, called Mio. Read more
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12/02/2010 UK - Sugar-free consumers get more for their money. Read more
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08/02/2010 USA - A BBDO-created Snickers spot topped a poll of America's favourite commercials from this year's Super Bowl. Read more
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05/02/2010 LONDON - Unilever is to increase investment in marketing and innovation, having seen this strategy start to pay off in 2009. Read more
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03/02/2010 Google is the most engaging UK brand according to a new advertising metric devised by brand and research specialists Hall & Partners. Read more
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02/02/2010 Sporting events preserve the concept of event television. Has Pepsi got it wrong? Read more
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01/02/2010 Multimedia campaigns typically result in higher response rates than alternatives concentrating on single channels, a new study has found. Read more
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27/01/2010 USA - Apple has ended weeks of speculation by unveiling its long-awaited tablet PC, named the iPad Read more
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26/01/2010 Orange is rolling out a new mobile advertising service that enables brands to engage and interact directly with segments of its customer base. Read more
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25/01/2010 LONDON - Aviva, the world’s fifth largest insurer, has appointed ZenithOptimedia to handle its global media account. Read more
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20/01/2010 FMCG giant Procter & Gamble is to launch an online store that will act as a testing ground for new products and marketing efforts. Read more
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19/01/2010 UK - Cadbury is to be taken over by the US food giant Kraft after its board approved a new increased bid. Read more
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15/01/2010 London - UK marketers do not feel they need to embrace social media to develop their own career, a survey reveals. Read more
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13/01/2010 Internet blogs have gone into meltdown after Google announced that after several security breaches, it has been forced to review its operations in China. Read more
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08/01/2010 USA - Coca-Cola has unveiled a new flavour for its Glaceau Vitaminwater drink called Connect, after a promotion run on social network site Facebook. Read more
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06/01/2010 USA - Google has launched its first mobile phone handset, called Nexus One, which combines the hardware from the HTC Corporation with Android software Read more
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04/01/2010 It’s supposed to promote the power of outdoor advertising, but a series of controversial outdoor ads seems to only prove that offensive messaging will get attention. Read more
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23/12/2009 The Cream team would like to wish you all a very Merry Christmas. We will be back with a bang in the New Year with a treasure chest of media, marketing & business innovations. Read more
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21/12/2009 UK - Natural media company Curb has launched “GlowFungi”, an entirely natural media that makes messages glow. Read more
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18/12/2009 SWITZERLAND - Kraft foods has appointed Daryl Fielding to the role of vice president of marketing in Europe. Read more
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07/12/2009 Find out about the insights and analytical tools that are housed on Cream.
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03/12/2009 LONDON – Researchers say they have identified the five secrets to being a great innovator. Read more
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02/12/2009 GLOBAL - Fanta is launching a global brand campaign, ‘Grab a taste of Friday’, that aims to promote the less serious attitude of the brand. Read more
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24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. Read more
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23/11/2009 NEW YORK - AOL has unveiled a new brand identity ahead of its spin-off from parent Time Warner into an independent company next month. Read more
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20/11/2009 UK - YouTube has launched a new section for full-length TV programmes for UK users.
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18/11/2009 Coca-Cola has said that international growth, new marketing and innovation and cost savings are key to succeeding in doubling its total system revenue by 2020. Read more
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16/11/2009 GLOBAL - Innovation is a top priority for companies looking to grow in the wake of the economic downturn. Read more
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13/11/2009 GLOBAL - Should advertisers make up for shortfalls in public spending? Read more
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11/11/2009 MANCHESTER - The GSMA is to establish an innovation centre to develop and evaluate mobile health innovations. Read more
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09/11/2009 Google has acquired mobile ad display ad technology provider AdMob for $750m. Read more
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09/11/2009 We are all used to seeing nutrition labels on food, giving us a summary of calories, fat and salt content. Read more
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03/11/2009 INDIA - Tata Motors is considering letting local garage owners assemble the world’s cheapest car and sell it under a brand of their own. Read more
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02/11/2009 Google is taking on GPS mapping and satellite navigation companies with a free turn-by-turn GPS mapping service. Read more
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29/10/2009 GLOBAL - Google has launched a music search feature which incorporates streaming audio previews. Read more
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21/10/2009 LOS ANGELES - Surfing the net could improve brain function, according to UCLA scientists Read more
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19/10/2009 Trends consultant and author William Higham looks at low cost ways of keeping on top of customer trends in a downturn Read more
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16/10/2009 NEW YORK - Sales of "virtual goods" on social networking sites will pass $1bn in the US this year, double the recorded value in 2008. Read more
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14/10/2009 MANCHESTER - Kellogg's is planning to etch its logo onto individual corn flakes to help combat supermarket imitations. Read more
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12/10/2009 SOUTHAMPTON - People may soon be able to control their digital devices via the power of thought alone. Read more
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09/10/2009 LONDON - Spotify is to launch a TV service in Sweden, heralding the music streaming service's intention to be available on as many devices as possible. Read more
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08/10/2009 DENVER - Clients are starting to feel optimistic about their economies, according to a survey of CEOs of privately held agencies conducted by Worldwide Parnters Inc (WPI). Read more