Amongst men between 15 and 40, awareness of testicular cancer
and its symptoms are very low. The cancer can be easily detected
with a simple self examination and if detected early it can be
successfully treated in 99% of the cases. NGO Veritas Spiriti
wanted to educate men how to self-examine and motivate them to do
it regularly.
The target group doesn't worry about things like cancer, so the
charity wanted to deliver multiple repetitions of the core message
in a funny way.
Veritas Spiriti decided to literally give men "a hand" in
checking themselves. The charity created cut outs of hands complete
with information about the checks in football stadiums, in the gym,
in barber shops and in changing rooms as well as at the car wash
and snooker rooms. In Macedonian slang, testicles are also known as
eggs, so Veritas Spiriti stamped the message on eggs sold at local
markets. This was supported by a website (www.proverigi.com.mk)
containing more details and facts about testicular cancer. There
were banners resembling women's breasts with a zip over them. Once
the banner is "unzipped" two eggs were revealed underneath with the
message.
Prior to the campaign around 1% of men were aware of testicular
cancer, but afterwards there was a 74% awareness. Ministry of
Health data revealed that the number of doctor visits for checking
testicular cancer were 11% higher after the campaign. Finally the
internet banners were clicked 1100% more then the regular
banners.