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31/08/2010 OPINION - Grant Hunter from iris discusses the role of digital marketing in the fashion industry, and examines the sector's reluctance to embrace new marketing ideas Read more
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26/08/2010 OPINION - Alicia Navarro, CEO and co-founder of Skimlinks discusses why blogging and Twitter represent a golden branding opportunity Read more
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20/08/2010 INTERVIEW - Hamish Thompson talks to DJ and musician Ben Watt, of Everything About the Girl about the role of Twitter in the music industry Read more
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16/08/2010 OPINION – Andy Milligan analyses how Beckham’s playing days may be over but the brand is far from played out. Read more
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11/08/2010 LATAM - The Festival of Media LatAm announces its first confirmed speakers. Read more
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11/08/2010 INTERVIEW - Tony Granger, global chief creative officer at Young & Rubicam discusses the "golden era" of innovation. Read more
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02/08/2010 OPINION - In a move unprecedented in the history of the FIFA World Cup, forthcoming 2014 hosts Brazil have launched a global destination branding campaign, writes Dr Nikolaus Eberl. Read more
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30/07/2010 US – Music streaming service Spotify has been hit with more delays as it attempts to enter the US market. Read more
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28/07/2010 THE INTERVIEW - Cream speaks with Jimmy Wales, founder of Wikipedia about his approach to innovation. Read more
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27/07/2010 OPINION – As BP pledges to protect “small” people, Cream and Today Translations examines other examples of poorly chosen words, translation gaffes and cultural blunders. Read more
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26/07/2010 GLOBAL – Manufacturing “challenges” continue to plague Apple. Read more
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26/07/2010 GLOBAL – Digital magazine app developers fail to cope with initial demand for social media magazine app. Read more
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26/07/2010 US – Samsung’s latest Galaxy S series receive positive reviews and favourable comparisons to the iPhone. Read more
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23/07/2010 UK - Data from ComScore shows that MySpace's UK audience fell 49% during the last year. Read more
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20/07/2010 GLOBAL – Facebook is to launch its own virtual currency this September. Read more
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19/07/2010 US - Google has ceased US distribution of the Nexus One smartphone. Once the remaining handsets have been sold, there will be no more re-ordered for the US market. Read more
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16/07/2010 UK - Reckitt Benckiser is to use Facebook in its new recruitment drive for graduates and early career sales and marketing professionals using an app called “poweRBrands”. Read more
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16/07/2010 APAC - The Financial Times is using an online competition to reach media planners and advertisers in Hong Kong and Singapore. Read more
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15/07/2010 GLOBAL - Starbucks has become the first brand on Facebook to collect a fan base of 10 million. This growth comes on the heels of Lady Gaga becoming the first person to gather the same number of fans. Read more
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15/07/2010 GLOBAL - Unilever has extended its deal with Time Warner for product promotion across multiple global platforms. Read more
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15/07/2010 UK - Adidas, the official sportswear partner of the London 2012 Olympic and Paralympic Games, has appointed British fashion designer Stella McCartney as creative director for its Adidas Team GB ranges Read more
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15/07/2010 GLOBAL - Twitter has announced the launch of the @earlybird account, providing followers with exclusive deals in entertainment, fashion, technology, beauty, travel etc. Read more
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15/07/2010 OPINION - In light of the recent internet white paper Chinese issued by the Chinese government, the country's largest advertising and branded content agency outlines the role of social media as brands try to navigate this unique market. Read more
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14/07/2010 LATAM - The Festival of Media, the world's premier event for advertisers, media strategists, technologists and media vendors is launching the Festival of Media LatAm – a regional event dedicated to the media issues and needs of one of the world’s most vibrant and fast-growing advertising regions. Read more
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14/07/2010 GLOBAL - Rapid online growth in Asia Pacific means that now three-quarters of the world’s population are accessing social media websites, according to Nielsen. Read more
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14/07/2010 US - An online survey conducted by Harris Interactive suggests that the majority of gay and lesbian adults are reading online blogs. Read more
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14/07/2010 THE INTERVIEW - Cream speaks with Astrid Loeff, International media communication manager at Sara Lee about marketing innovation. Read more
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13/07/2010 EUROPE - The European Court of Justice has ruled in favour of Google in a dispute over European trademark law. Read more
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13/07/2010 GLOBAL – Social media monitoring reveals that despite missing out on the trophy, Germany still wins when it comes to positive online sentiment. Read more
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13/07/2010 SPAIN - Fiat in Spain is offering owners of the Fiat 500 a loaned electric bike when their car is being repaired. Read more
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12/07/2010 UK - Domino's Pizza has reported a 29% surge in pre-tax profits to £17.5m, buoyed by a strong social media strategy. Read more
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12/07/2010 OPINION - Cream's editor Olivia Solon examines the hypocritical marketing wars taking place between chocolate brands around the World Cup. Read more
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12/07/2010 OPINION - Cream writer Mark St Andrew examines how brands in the alcohol sector can leverage their own heritage in modern marketing strategies. Read more
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12/07/2010 GLOBAL - Google has launched a new tool today that enables anyone to create an app for Android phones. Read more
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09/07/2010 USA - Draftfcb has launched Draftfcb Institute of Decision Making, a global team that aims to apply emerging fields such as behavioral economics and neuroscience to marketing communications. Read more
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09/07/2010 EUROPE - Dentsu has won the pan-European advertising account for Tetley tea from incumbent TBWA/Paris. Read more
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08/07/2010 GLOBAL - In an effort to show the effectiveness of display advertising, TripAdvisor is challenging travel brands and advertising agencies to create an ad campaign which will run on the travel website. Read more
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08/07/2010 GLOBAL - LG Electronics is partnering with YouTube for the launch of the ‘Life in a Day’ global experiment. Read more
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07/07/2010 OMAN - Oman Air is set to boost awareness levels in Europe with the sponsorship of Oman Sail’s Arabian 100 racing yacht Majan. Read more
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07/07/2010 GLOBAL - Yahoo! is set to launch a news blog which will cover news based on the search data that is collects every day from its users. Read more
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07/07/2010 Pepsi made a big statement this year when it pulled its $20 million Super Bowl ad and invested the money in a socially responsible community project. Read more
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06/07/2010 GLOBAL - Official World Cup Sponsors have recovered from competitor ambushes, such as Nike's popular football viral, during the first two weeks of the tournament, according to a new report. Read more
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05/07/2010 US – Beer shipments are down, but consumer research shows that pricing strategies are not the way forward. Read more
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05/07/2010 USA – Draftfcb has announced the launch of the Draftfcb Institute of Decision Making, to further its research into consumer influences and behaviour. Read more
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05/07/2010 GERMANY - Bigmouthmedia develops a virtual cinema for Paramount in Germany. Read more
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01/07/2010 UK – HBO, the US TV network has launched a UK website to promote some of its most popular shows including The Wire, The Sopranos, True Blood and Curb Your Enthusiasm. Read more
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01/07/2010 Mike Addison, of New Business Development at P&G outlines the company’s approach to “brand centric open innovation”. Read more
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30/06/2010 EUROPE - German youth are the most concerned with social causes with 84% showing an interest. Read more
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30/06/2010 USA - After weeks of speculation that it is going to tweak is business model, Hulu has introduced Hulu Plus, a subscription and ad supported service. Read more
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30/06/2010 UK - Regulator Ofcom has released new proposals to relax restrictions on product placement during TV and radio programmes. Read more