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11/03/2010 UK - Caffrey’s Irish Ale has unveiled a new brand campaign and reduced the alcohol by volume in a bid to help add more value for customers to the on trade ale category. Read more
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11/03/2010 EUROPE - Asics has unveiled a pan-European campaign to promote its women sportswear range AYAMi. Read more
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10/03/2010 UK - Coca-Cola Enterprises and Diageo Great Britain have teamed up to launch their biggest joint marketing campaign to date, in a bid to drive spirit and mixer sales in pubs and supermarkets. Read more
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10/03/2010 UK - O2 is to give young people cash payouts of £300 to help them make a difference in their local communities. Read more
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09/03/2010 GLOBAL – Clarins has embarked on a global crowdsourcing project to shape the identity of its latest brand. Read more
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08/03/2010 Cream's latest Insight Report examines Toyota’s handling of its recall crisis and compares it to other brands’ reputation management strategies. Read more
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08/03/2010 LONDON - Unilever has appointed Keith Weed to the role of chief marketing & communications officer, replacing Simon Clift. Read more
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05/03/2010 Five major magazine publishers are joining forces for one of the largest print advertising campaigns ever to promote the power of magazines as a medium. Read more
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03/03/2010 NEW ZEALAND - McDonald’s New Zealand became the first McDonald’s market in the world to offer customers Weight Watchers Approved Meals. Read more
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03/03/2010 GQ, the men's lifestyle magazine brand, is teaming up with Citroën to launch a concept hybrid car. Read more
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02/03/2010 Credit Suisse has identified 27 “Great Brands of Tomorrow” including sportswear company Li Ning, Tsingtao Brewery, Uniqlo and Facebook. Read more
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01/03/2010 UK - Retailer Marks & Spencer is to invest £50m to become the world’s most sustainable national retailer by 2015. Read more
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26/02/2010 UK - LBi International the global marketing and technology agency, is to merge with SEO and Internet marketing specialist Bigmouthmedia, creating “Europe’s largest digital agency”. Read more
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26/02/2010 NEW YORK - Estée Lauder Companies has created a new Corporate Marketing Centre of Excellence to drive marketing excellence across the organisation Read more
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25/02/2010 GLOBAL - Facebook is the world’s most innovative company, according to a ranking from Fast Company. Read more
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25/02/2010 USA - The online consumption habits of US mothers increases after having a baby, according to figures from eMarketer. Read more
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24/02/2010 GLOBAL - Nokia is one of the most trusted and recommended brands in world the according a study by Millward Brown. Read more
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22/02/2010 EUROPE - Sagem Wireless is partnering with German sportswear brand Puma to launch a solar-powered mobile phone Read more
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22/02/2010 UK - Fairtrade sales in the UK were up 12% in 2009 despite tough economic conditions as shoppers increasingly turned to products approved by the only independent guarantee of a better deal for Third World producers. Read more
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19/02/2010 UK - Marmite and Fiat have become the first brands to make use of sampling engagement ads on Facebook in the UK. Read more
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19/02/2010 UK - SeeSaw, a video on demand site featuring 3,000 hours of content form the BBC, Channel 4 and Five has launched in the UK, representing the first concerted effort by broadcasters to pool their content online. Read more
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17/02/2010 Last chance to nominate for Cream's Top 100 Innovators 2010. Deadline 19 February. Read more
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17/02/2010 GLOBAL - The Coca-Cola Company’s Michael Dick has been selected to chair the World Federation of Advertiser’s Integrated Marketing Communications (IMC) forum. Read more
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16/02/2010 EUROPE - Orange is to launch a new interactive ad-supported service in Spain, called Mio. Read more
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16/02/2010 UK - CBS Outdoor has developed a new advertising format using electric paper technology on bus panels. Read more
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15/02/2010 UK – The trend of snack companies using consumer-generated content for marketing purposes continues as Doritos unveils its new “King of Ads” campaign. Read more
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15/02/2010 UK – Nectar, the UK consumer loyalty card, is working with Yahoo to create an ultra-targeted digital marketing service for brands. Read more
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12/02/2010 UK - Sugar-free consumers get more for their money. Read more
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12/02/2010 GLOBAL - BBH uses a different pitch strategy to send Sprite global. Read more
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12/02/2010 BELGIUM - Global players and local shops co-operate in a virtual protest at breaches of pitching etiquette. Read more
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12/02/2010 GLOBAL - Social networking site announces important milestone figure. Read more
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10/02/2010 UK - Anti-smoking charity Quit has launched a viral campaign to raise awareness about lung health and drive smokers to call the charity’s dedicated Quitline which provides counselling and support for smokers across the country. Read more
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09/02/2010 GLOBAL – Japanese car manufacturer Toyota has suffered another setback this week as the firm announced a recall its hybrid-fuel Prius model. Read more
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09/02/2010 GLOBAL - Unilever has retained WPP’s Mindshare to handle its £700m media planning and buying account in Western Europe, following a seven month long review process. Read more
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08/02/2010 USA - A BBDO-created Snickers spot topped a poll of America's favourite commercials from this year's Super Bowl. Read more
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08/02/2010 LONDON - Initiative has appointed Raquel Krouse to head up the network’s social media division, Prophesee. Read more
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08/02/2010 PARIS - Strong brands and a focus on innovation have helped strengthen luxury goods group LVMH in the economic downturn, according to CEO Bernard Arnault. Read more
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05/02/2010 LONDON - Unilever is to increase investment in marketing and innovation, having seen this strategy start to pay off in 2009. Read more
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04/02/2010 UK - Businesses in the south London borough of Lambeth are this week set to receive the benefit of some free advice from London advertising firm, Ogilvy. Read more
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04/02/2010 BEIJING – Chinese energy giant Yingli Green Energy has announced that it has become the first renewable energy company to sponsor the FIFA World Cup to be held in South Africa later this year. Read more
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04/02/2010 USA - CBS has revealed that it has sold all of its Super Bowl ad spots ahead of Sunday’s big game. Read more
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04/02/2010 UK – Digital creative agency Poke’s co-founder Iain Tait it to leave the digital agency to join Wieden+Kennedy in the US. Read more
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03/02/2010 Google is the most engaging UK brand according to a new advertising metric devised by brand and research specialists Hall & Partners. Read more
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02/02/2010 Sporting events preserve the concept of event television. Has Pepsi got it wrong? Read more
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02/02/2010 UK - Molson Coors has appointed Chris McDonough, currently marketing and R&D director and Ireland general manager on the Muller UK Board, to the role of marketing director. Read more
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01/02/2010 UK - Drinkaware, the charity which promotes responsible drinking, is launching a campaign that encourages people to keep their New Year resolutions by moderating their alcohol consumption. Read more
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01/02/2010 Multimedia campaigns typically result in higher response rates than alternatives concentrating on single channels, a new study has found. Read more
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01/02/2010 USA - Innovation needs to go beyond the product itself, according to a group of executives who participated in a round table discussion with Les Berglass, the founder of executive search firm Berglass + Associates. Read more
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29/01/2010 GLOBAL - Toyota is planning a series of marketing communications to help car dealers cope with its big recall crisis. Read more
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29/01/2010 LONDON - Nokia's Ovi application store is now attracting one million downloads a day around the world, the company has claimed. Read more