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Unilever is experimenting with crowdsourcing as a long-term strategy for some of its brands in a bid to save money and drive creativity Read more
MediaCom scooped ‘Media Agency of Year', at last night's 20th annual M&M Awards. Read more
Aviva has launched a pitch for its global media planning and buying account, worth an estimated £800m. Read more
M&C Saatchi is to launch an Australian arm of its sports and entertainment division. Read more
General Motors has appointed Amsterdam Worldwide to lead its pan-European launch of its Opel Meriva model. Read more
Belvedere Vodka has put its $15m creative business up for pitch in the US. Read more
Starcom MediaVest Group UK (SMVG) and the sports media consultancy, Sports Insight, have joined forces to create a new venture, SMG Sports. Read more
Consumers are least likely to acquaint the media, advertising, government and bank sectors with Corporate Social Responsibility (CSR), according to new research by InSites Consulting. Read more
Turkish Airlines has turned the pitch for its creative business into an online scavenger hunt. Read more
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