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LONDON - The Football League is seeking a new sponsor after Coca-Cola negotiations collapsed. Read more
Respected blogger and entrepreneur Seth Godin has launched a site that aggregates brand conversations and presents them in a public-facing dashboard, called Brands in Public. Read more
Unilever has made an offer to acquire the Personal Care business of Sara Lee for €1.275bn. Read more
Subliminal messaging has been shown to be effective by a team of UCL researchers. Read more
Aston Martin's three year reign as the UK's coolest brand has come to an end, with Apple's iPhone taking top spot. Read more
The Renault Formula 1 team has lost two of its sponsors following a race-fixing scandal at the 2008 Singapore Grand Prix. Read more
New analysis by Millward Brown Optimor has revealed that strong brands are recovering from the recession faster than others. Read more
Yahoo! is launching a global brand campaign to celebrate its connection with people and communicate core product enhancements. Read more
A group of organic food companies have joined together to raise funds for a major UK ad campaign. Read more
Almost a third of consumers globally believe that celebrity endorsements influence their purchasing decisions. Read more
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