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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Coke shows its caring side

Never one to miss an opportunity to capitalise on public sentiment, Coke tasked a variety of Italian fashion designers to come up with labels for its Coke Light bottles. Marni, Moschino, Ferreti and Versace have all contributed designs, with profits...

Hugh Jordan

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The joys of Royal Mail

The UK's Royal Mail is not winning any brownie points with the series of union strikes over the past few weeks. The CWU has launched a series of regional and national strikes to protest against the Royal Mail's cost cutting...

Olivia Solon

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Get fit with Facebook

People who spend all their time online aren't traditionally considered to be the most athletic. But illustrator Patrick Moberg has the solution: The New Media Workout Plan. Each time you view one of the sites mentioned, you need to do...

Olivia Solon

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Cream Reports

The death of the big idea

The big idea is dead. Long live the big ideal

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How To...

Cream guides that help you navigate the changing communications landscape.

Create a successful launch campaign

Launch campaigns are often simply a numbers game, with huge amounts of money being thrown at a getting a product out to market. Cream looks at how brands can spend more wisely to achieve maximum launch impact.

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